VMware is hoping to make its mark in the Internet of Things (IoT) arena with a new brand and planned range of products addressing the market.

At the Dell EMC World event taking place this week in Las Vegas, VMware CEO Pat Gelsinger used his keynote speech to unveil the Pulse IoT Centre, a tool designed to allow businesses to manage their IoT infrastructure and devices. And the company chief claimed that the product launch was just an opening salvo in a longer-term assault on the IoT sector.

“Pulse is a family of products, and it will be more than just the IoT Centre,” he said. “It will stretch to the gateways, it will stretch to the infrastructure, and to the cloud. We will help customers get to ROI faster.”

Gelsinger indicated that he sees the move towards an IoT world as a defining shift in the industry’s direction of travel, one with which his firm intends to keep pace. He added that being part of the Dell Technologies family can benefit VMware in this regard.

“Cloud has been a centralizing force, but IoT is taking us back to the edge [of the network],” he said. “The power is moving to the edge, and Dell Technologies is engineering the platforms and solutions that allow us to meet the needs [of customers].”