Axis Communications today announced that Cognimatics’ applications have been fully integrated with Axis’ network cameras, audio, and access control products. Axis acquired Cognimatics in 2016 after a long, successful partnership.

The new solutions will be marketed solely under the Axis brand, and will support retailers in two critical areas – store optimization solutions for customer understanding and revenue growth and loss prevention solutions to prevent theft.
“When Axis acquired Cognimatics back in 2016 I knew that our technologies would create a strong portfolio for our retail customers,” said Hedgie Bartol, Business Development Manager, Retail, Axis Communications, Inc. “We’re excited that we’re now able to offer a solution that can generate more revenue per customer, reduce shrink and enhance overall customer experience.”

Axis Store Optimization Solution
When used with business intelligence and analytics software, Axis’ network cameras and audio products deliver unparalleled accuracy with people counting, age and gender detection, store occupancy estimation, and queue monitoring. The insights are delivered through comprehensive reports designed for customer needs, hosted in the cloud and available through both desktop and mobile applications. The solution allows for the enhancement of the customer experience and sales opportunities through dynamic staffing levels, sales display information, and in-store announcements.